GermanyEurope’s largest economy and, on BDU’s measure, its largest consulting market: €49.0bn in 2025, of which BDU classifies €12.6bn as strategy consulting — a wider definition than the strategy houses alone. Manufacturing, automotive and the Mittelstand anchor demand; restructuring, AI and sustainability are the fastest-growing lines. Home-grown global names: Roland Berger, Simon-Kucher, Horváth, Porsche Consulting.
SwitzerlandA compact, high-value market: management consulting of roughly CHF 2.4bn (WGMB, 2022) within an economy of some CHF 870bn. Pharma in Basel, banking and insurance in Zurich and Geneva, commodities in Zug — and some of the highest partner day rates in Europe. Every global firm runs a dedicated Swiss practice.
United KingdomThe world’s fifth-largest economy and a £21.8bn consulting industry in 2025 (MCA Annual Industry Report 2026). Financial services is among the largest buyers of consulting work, with public sector, energy and TMT behind it — and 31% of UK consulting fee income is now earned overseas. Home-grown firms gone global: L.E.K., OC&C, PA Consulting, Baringa.
Wider EuropeA large and fragmented market, clustered in France, the Netherlands and the Nordics. At Partner level, mandates are increasingly cross-border by default — which is why we run Europe as one market map rather than many.
United StatesThe world’s largest economy and largest consulting market — management consulting estimated at over US$125bn in 2025. The modern industry was invented here: McKinsey, BCG, Bain, Kearney and AlixPartners are all US-founded. We work the US corridor mainly for European firms building American practices — and the reverse.