“We are the exception” – How AlixPartners is thriving in the crisis
Growth, at a glance
→ 30% Organic Growth: $1.9B → $2.3B revenue growth in just 12 months. Crisis work + high-impact delivery driving demand
→ DACH Market Strength: 10% of global revenue from DACH with ~450 consultants in Germany (post-Berylls acquisition)
→ Selective Scaling: + 1,000 hires in 2023: Focused on commercially credible profiles – not
In a market where many strategy firms are retrenching, AlixPartners is taking a different path. While others pause, they’re scaling — and not just in size, but in relevance.
From what Ben and I hear in partner conversations, Alix is becoming the firm to watch: not just for its growth metrics, but for how it’s reshaping the model.
As Veit Buetterlin-Goldberg, Managing Director for Germany, puts it:
→ “Clients don’t just want ideas – they want outcomes.”
→ “We combine boardroom trust with hands-on implementation.”
Turnaround Is No Longer Niche
Execution-focused consulting has moved from the sidelines to the centre of board-level strategy. More and more clients want teams who can not only design the playbook, but stay to implement it.
Alix has quietly become a go-to for complex, time-sensitive work where results matter more than frameworks.
Hiring Is Focused on Commercial Firepower
Firms aren’t scaling indiscriminately. They’re backing individuals who can lead, land, and grow.
At Alix, that means hiring senior talent with commercial track records — people who can walk into a room and win trust quickly. It’s a high bar, but one that comes with high autonomy.
The Lean Model Is Gaining Fans
AlixPartners operates with fewer layers than the traditional consulting pyramid. Their model is built around senior professionals leading delivery end-to-end. One competitor partner told us:
→ “They’re not weighed down by layers of internal infrastructure. That speed and proximity to the client is hard to replicate.”
Some see it as the future. As AI automates more of the analysis and delivery infrastructure, firms with leaner, more flexible models may find themselves at an advantage.
Alix’s high-margin, senior-led structure feels particularly well positioned.
Conclusion
AlixPartners isn’t just weathering the storm — it’s quietly defining what the next era of consulting could look like.
For senior consultants weighing their next move, or firms rethinking their hiring strategy, it’s a model worth paying close attention to.
This post comments on Handelsblatt, “We are the exception” – How Alix Partners is thriving in the crisis – 8-June 2025 🔗 Read original article
David is a Partner at Strat-Bridge, responsible for client management and project delivery across the DACH and UK regions. He has over ten years’ experience in international executive search and recruitment within professional services, working with management consultancies, strategy houses, private equity, and technology services providers.
